THE MULTIPLIER EFFECT OF RADION SEMINARS

The Multiplier Effect of Radio seminar organized by RATEM, RIAK and Advertising Foundation was held on May 13 at Turkcell Tepebaşı Plaza. In addition to the Presidents of RIAK and RATEM, an expert manager from England, managers from important brands that enjoyed the advantage of radio, and advertiser – agency managers who won the EFFIE 2009 radio event award, took part as speakers at the seminar.

The second of the Multiplier Effect of Radio Seminars organized by RATEM, RIAK and Advertising Foundation was held on Tuesday, October 27, 2009 at TTNET Plaza.

Opening speeches were made by RIAK President Özgür SAĞLAM and RATEM General Treasurer Dursun GÜLERYÜZ. ÜNER – Ergin BİNYILDIZ, Gray İstanbul and Mark BARBER, RAB (Radio Advertising Bureau) made presentations about the importance of radio for advertisers, the "multiplier effect" of its correct use, and the process of living the "radio advantage" of their brands.